The motive of a brand style guide is to make sure that your business enterprise is promoted in the maximum homogeneous manner on all platforms. It creates expertise among employees as to how the emblem is portrayed and perceived. A logo style manual, that’s also referred to as a brand manual, brand standards, or brand guidelines, is a record shared in-residence with the relaxation of your enterprise that describes what perpetuates the emblem’s identity.
For example, if you hire a company to write blog posts for your website, they have to follow some guidelines before writing the blogs.
Following are the tips for the A Simple Brand Style Guide:
Logo guidelines
Logo guidelines tell how a logo looks over different backgrounds, how it is oriented over the page, shape of logo, proportion and more.
Logo guidelines introduce, where and how to use your logo including its minimum sizes, color, spacing and what not to do with it. It is not permitted to create or duplicate the logo. To maintain a consistent brand identity we have to develop a logo and brand standards.
Brand story
The brand story will have to introduce your emblem to the world which is set showing and telling about your brand, a story needs to inspire an emotional reaction. The brand story tells the honest truth about the adversity of your company has faced, how you’re working to overcome it and recounts the series of events that sparked your company's inception.
Color palette
The color palette is to attract the right kind of customers, clients and blog readers to your brand. Also, it goes a long way towards creating a consistent look and feel about the brand. Your brand’s colors can tell more than you can imagine about your business and can send the right message to your target audience.
Voice of a brand
The voice of the brand tells how a brand conveys its brand personality to the external audience. The tone of companies represents your brand personality and values. The brand voice has a clear vision of how everyone sees your brand and shows the company’s marketing efforts.
Image guidelines
The images of a brand perfectly represent what the brand stands for and who they are. Also,they can make up your brand imagery and help to communicate with your potential customers.
The brand imagery helps to understand what message your brand images are sending.
Typography guidelines
Typography is the fashion and manner of presentation of the text.
Typography guidelines specify the fonts that designers can use when we designing for the brand. It enables you to create a selected context and helps you to express the personality of your brand.
Keep content consistent
We have to keep the content as to be consistent and valuable to your target audience because the content is one of the
ways to reach your audience. The content strategy makes you relevant, meaningful and keeps your audience engaged with a brand. The content can develop an opinion of your brand.
Compelling title page for the brand
The compelling page title is important to increase in ranking signals for the brand.
The title page contains how to describe the content on the page, Make unique title tags for each page, Use descriptive titles. To increase the rank for the title page we have to use keywords into it.
Social media images for your brand
Social profiles and visual content align is to reinforce your brand and catch your audience’s eye to attract your brand. Social Media Branding can manage your company's image, identity, and market position through social media images.
Collect brand manual inspiration
A great logo and branding are essential for the business to stand out online and make an awesome first impression. Brand manual inspiration says how, where, and when your corporate identity should be used to represent the brand identity.
Examples
Skype
Skype’s simple branding fashion guide is a wonderful, playful take on the company’s theme and dynamic. Its logo page sincerely describes the variations among what it looks like on printed material and online. It even addresses co-branding and why it’s important that its partnership creates a good revel in for its customers.
Netflix
Netflix’s logo is hard to overlook and that’s the splendor at the back of its design. It’s eye-catching, iconic, and unmistakable inside the age of streaming services. Netflix is the pioneer behind binge-watching and but has advertised itself so simple, but it makes an effective impression. Its brand guiding principle revolves entirely around its emblem and the specs behind it.
Twitter
The Twitter logo is a powerful symbol for what's happening in the world and what people are talking about right now. The Twitter logo is always both blue or white. It should be legible and hold the integrity of its form. Along with the logo, they have tips for a way usernames and hashtags must appear—Helvetica, with negative tracking. Everything is straightforward and clean in these suggestions. Blue is the handiest shade allowed, along with numerous shades of gray. Helvetica and Roman are the best fonts allowed.
