Most people don’t understand that the title tags actually play a pretty significant role in the optimization of a page on a website.
What Are Header Tags and H1 Tags?
There can be multiple headings for a webpage or blog post. HTML or Hypertext markup language tags are used to identify the different kinds of headings.
Title tags of HTML provide the title of a webpage and are shown on SERPs. It will not be displayed on the body content of the webpage. An HTML header tag is actually a bit of code that tells the computer’s web browser how the content should be shown on screen. An H1 tag may look like this:
Hello world
The code of H1 tag tells the browser how to exhibit the text “Hello world”. Various kinds of header tags indicate the headers on a webpage.
More than just providing search engine bots with information, it also makes for a more structured and friendly user experience. Headers make reading easier from large chunks of text which are difficult to read on the screen.
H1 tags are mainly used to indicate very important text, like the title or main theme of a content. H2 and H3 tags are usually used as subheadings and H4, H5, and H6 tags may be used to provide further structure within those subsections.
What are HTML Header Tags in SEO?
H tags are used to understand the structure of the text on a page better.
There are 2 main aims for SEO HTML header tags:
1.Making the page more readable
Including sections and subsections, with particular headers, separates content into scannable blocks that are simple to consume. For both humans and bots.
2.Makes the page more relevant
Google considers the text used within the HTML header tags are of higher priority or more valuable, than the other text on a page. As a result, words used in the header tags are weighted more eminently when Google is trying to understand if a page is appropriate to a user’s query. In practical terms, a page’s h1 tag is one among the most important places to use a keyword.
For instance, if the keyword you want to target is “off page SEO”, you would use that in your h1 tags, and topically related words in your outline:
- Off page SEO: The Ultimate Guide
- What is Off Page SEO?
- What are Off Page Ranking Factors?
- Best Off Page SEO Techniques
- Off page keywords
- Best Off Page SEO Tools
Make use of a keyword research tool that has LSI keywords to help you create your pages’ HTML headers.
How to use HTML Headers for SEO
The method that you use your headers and subheads relies on which HTML header tag you’re talking about.
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1
H1 tags should be put on top of your page (of course).
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2
The words you use must be words people would use when searching for your content.
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3
Put the question in the h1 tag if you’re targeting a question.
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4
Put each step in an h2 tag, if you’re writing a how-to guide.
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5
Use LSI keywords and other, semantically-related words in your h2-h6 tags for non-how-to articles. This supports reinforce topical relevance and avoids ambiguity.
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6
The third and fourth points are very essential when trying to claim one of Google’s featured snippets for your site. Featured snippets depends on Google’s ability to understand what page best answers a question.
Why H1 Tags and Headers Are Important
You might be missing the mark, if you’re just putting your title at the top of a page and then writing until you’re done. Utilising headers is an important part of content marketing and SEO. These are the benefits:
Develops Text Structure
Headings are something about what each section is about so that your reader can scan a page and determine what they want and don’t want to read. They are guideposts that lead your readers through your content.
Advances Accessibility
It helps your website to be fully accessible to anyone, and that consists of people who are visually impaired and using screen readers. These tools read HTML code to interpret what a web page is about and help the reader navigate it by using tagged headers.
Benefits SEO
Headings can always be a benefit for your digital SEO efforts as they make your pages more user-friendly. This is one of Google’s ranking factors, having an inconsistent or difficult to read page may count against you with the search engines.