Backlinks are links from a page on one website to another. Google utilises backlinks as a ranking signal to scale the validity, relevancy and authority of your website. The greater backlinks you have and the better their quality the higher up the search results will appear for your target keyword.
Why are backlinks important
- It’s an element that helps Google and other search engines determine which pages should rank the highest for a query.
- Through referral traffic Links to your website can send you more visitors.
- These links can help search engines discover your pages faster.
Here are some of the best tools to find backlinks.
01Majestic SEO
Majestic SEO mainly provides several tools to support webmasters. Its backlink checker draws the web itself, it doesn’t use third-party data to pass the information. You can use it to find the backlinks indicating to your own site or to that of a competitor, considering the number of referring domains and IPs.
You can also view the anchor text, how many links are set to follow, and many more.
This tool is free, but it provides additional information on a paid subscription.
02SEMRush
SEMRush is one of the top recommendations for a backlink checker. It’s known as one of the best keyword research tools on the market. It has lots of powerful tools to let you evaluate backlinks.
SEMRush can be used to check what links your site has, which could assist you to identify any problems such as low-quality links. Indeed, SEMRush makes this simple for you by letting you view how many total links a page linking to you has. If the page has an abundance of links that can show that it’s a spammy website.
While coming to competitors’ backlinks, you can utilise SEMRush to see which high-authority sites are connecting to them, what keywords they are ranking for, and so much more. This can give you a whole list of sites to target for your own backlink building.
02SEMRush
SEMRush is one of the top recommendations for a backlink checker. It’s known as one of the best keyword research tools on the market. It has lots of powerful tools to let you evaluate backlinks.
SEMRush can be used to check what links your site has, which could assist you to identify any problems such as low-quality links. Indeed, SEMRush makes this simple for you by letting you view how many total links a page linking to you has. If the page has an abundance of links that can show that it’s a spammy website.
While coming to competitors’ backlinks, you can utilise SEMRush to see which high-authority sites are connecting to them, what keywords they are ranking for, and so much more. This can give you a whole list of sites to target for your own backlink building.
Price: From $99.95
03Ahrefs
You can register for a free account with Ahrefs and get a whole analysis of your backlinks, which includes where they come from, how many you have the anchor text used, and so on.
You can get more in-depth analysis if you sign up for a paid account and track your development over time. In fact, you get all the same information for a competitor’s site, and you can compare your progress to see where you can improve.
Price: 7 days trial for just $7. After that it’s priced after $99 monthly.
04LinkMiner
This tool is created specifically to check backlinks. You’ll need a Mangools account in order to use it as it’s a tool from Mangools.
LinkMiner helps you filter links by nofollow, deleted, new, and lost.
One convenient feature you’ll want to try is the ability to ‘favorite’ backlinks, so you can come back to them easily. This could be one of the ways to make a shortlist of competitors’ backlinks to target.
You can use this tool to keep a route of any of your own backlinks that you want to fix. For example, you could develop a list of lost backlinks that you want to focus on recovering. It is one of the great options if you’re on a tight budget.
Price: 7 days trial for just $7. After that it’s priced after $99 monthly.
05Buzz Sumo
This is a paid tool. It provides comprehensive details about who is linking to your competitors, how content performs as a result of those links, and what pages are being shared most often. You can identify opportunities for links and also find out what type of content attracts the most links.
Price: Costs from 99 months, or $79 if you pay annually
06Ubersuggest
This is a tool from Neil Patel. The major tool provides keyword research facilities, but there’s also a Backlinks tool that you can use to see details of your site’s backlinks.
Ubersuggest has the same characteristics as the other tools we’ve been looking at. For example, it can show you new backlinks, backlinks you’ve lost, which backlinks are marked as nofollow, and more.
You’ll only get details of a small number of backlinks for each domain when you use the free version. You need to advance to the paid version of Ubersuggest if you want every feature available.
Other tools of Ubersuggest can analyse traffic, and help you come up with keyword and content ideas.
Price: free version $29 month.
