Driving massive free traffic to your website will be an easy job if you learn the art of building backlinks.
What Are Backlinks?
Backlinks also known as “inbound links”, “incoming links” or “one way links” are links from one website to a page on the other website. Google and other main search engines consider backlinks “votes” for a particular page. Pages having a huge number of backlinks seems to have a high organic search engine rankings.
Why Are Backlinks Important?
These links are basically votes from other websites. Every vote tells search engines: “This content is valuable, credible and useful”.
Your site will rank higher in Google and other search engines if you have many votes.
Since then Google has made a lot of changes to its algorithm, backlinks remain a key ranking signal. Developing quality backlinks can be difficult, but it doesn’t have to be. But how can you create high quality backlinks for your website?
1.INTERNAL BACKLINKS
Backlinks is the word best connected with external links to your site and pages, but internal links also match the term. The backlinks contribute to the way search engines cooperate with your website because they support the site crawlers used to improve and update search engine listings, and understand how your content relates to content on other websites.
Internal links help to create a great user experience because visitors can simply navigate your site and find appropriate articles that add to or match the page they’re already observing. This is a main thing in SEO because it enables you to maintain visitors, other than typing in another search query to find additional, relevant details, you’re delivering a medium for them to find it on your site.
One among the most common ways that will play to your benefit is if your content has technical terms appropriate to your industry. Readers must understand your writing, but adding a definition to every first technical term makes for a messy content structure.
For that, you’ve got a different page going into detail on that term because it’s appropriate to your industry and your target market. Making the first instance of a technical term on your page into anchor text having an internal backlink to the definitions page, you guarantee that your readers have everything they need right at hand. Though, make sure not to overload your pages with internal links.
2.GUEST POSTING
This is an outstanding way to get backlinks for your website and is a tried and known strategy. You can check on different sites that accept guest blogs and submit a post.
A lot of websites provide a contributor account or a write for us area where anyone can write an article and get featured on the site. They might even let you link to your site, either in the author bio section or within the text of the content.
By simply running a search on Google, you can find guest blogging websites. Write the topic or keyword you want to target and include a guest article or write for us or contributors in the end. Now, the search engine will filter the results and show sites that enable guest posting.
3. HELP A REPORTER OUT (HARO)
Sign up as a source from its homepage to use HARO and then select a pricing plan.
You’ll start receiving emails once you’ve signed up from HARO containing requests from various news and media websites for a quote, advice, tips, stories and more.
Answer to the queries that are appropriate to your business and if your answer gets picked up, you’ll end up getting a backlink from the news website.
4. BLOG AND FORUM COMMENTS
People find themselves turning to the blogs they follow for information, but at times readers want or need something more than what the post has to offer. This is your way to step in. Seek for blogs that cover your industry, directly or by posting on some of the products and (or) services that form part of your own, and begin following them. But one of the simplest ways is that it can help you build backlinks by going through the comment section.
Several bloggers frequently invite their readers to ask questions or include their stories, opinions and ideas in the comment section. Questions are often answered by the original poster themselves, and these bloggers will try to answer every comment. Often some of the best answers come from other readers.
You can make a suggestive comment if you find that there’s information missing or that isn’t covered very well in the post by providing that information. So by reading through other readers’ questions, you can also find opportunities to give answers.
5. WRITE TESTIMONIALS
A lot of businesses look for testimonials to show as social proof. They even present them on their homepage.
So, you can write a testimonial in exchange for a backlink if you’re a regular user of a tool or service. Find companies that are appropriate to your industry and submit a testimonial.
These are a few ideas for you to secure a high-quality backlink for your website. Try using these ways next time, good luck!