Finding customers for your business is the takeaway in any marketing campaign. The key component of any digital marketing campaign is the Contents that you make. The content you create acts as a communication link between your business and your customer. Developing original targeting content is something you can’t skip or move to a ‘do later’ list. But developing content alone is not going to get you any output as you expect. It’s a portion where most businesses make a mistake. Executing different techniques to boost or market the content to attract customers is also important. In this article, we share with you the ways you can utilize content marketing to market your business and how to market the content.
Content marketing strategy is a mix-up of what content to make, how to create when to make it available to the public, and how to promote the content.
Why create a content
The best way to start your content marketing is to decide the goals of your marketing. This can help in identifying targets of your campaign, the medium you will use (image, video, or articles), how to target and approach customers. This will also allow you to continuously monitor the response of your campaign.
Start working on the medium
Contents generated can be made available to the customers through different media. Social media platforms like Facebook or Instagram, email marketing, blogpost, etc can be your media of communication. Each platform has different methods of approaching customers and different ways in which you will have to create content.
Decide which all platforms you are going to use for your business and start a profile or address in that media. This is important because, once your content is ready you need a space to publish it, and that space should have a basic set of viewers to start with.
Set performance indicators
Each platform has different performance indicators. Like, followers, shares, views, etc can be an indicator for a social media platform. The number of email subscribers for email marketing. Traffic, SEO analysis, etc. for a website.
Define a perfect performance indicator for all different media you are going to use. Set realistic targets that can be achieved in a specific time.
Define your KEYWORDS
Keywords are the most important. Keywords decide to whom your content should be visible.
Define a specific set of keywords that revolves around your business. This should be done within the angle of your customer. Your customers are just searching for a solution to any of their problems or searching for some new product. They are not searching for your business store. Define the keywords based on what your customers would be searching for. All the contents you create should be created based on these keywords and marketed based on these keywords.
Define a specific format for your content
Contents are created to attract new customers, keep them engaged, make them remember your business name, etc. This makes the formatting of your contents important. Customers should not feel that they are visiting a new website or getting to know a new product every time they see your content. Customers should feel acquainted with your business.
Another important benefit of maintaining or defining a new specific format is that it can give you uniqueness. This can also help in making customers remember about your business whenever they see something similar.
Start creating content
Contents can be either an article on your website or social media profile, an image file or video content. There are different strategies to work-around for all these different methods. Here are a few things you have to look into when creating content.
Blog or website article
- Articles should be written in a specific format.
- Articles should be focusing on Keywords
- The length of your article should be too small or too long. 400-1500 words can be considered as a good article length.
- Readability should be such that your article is easily understandable for your target audience’s educational and age category.
Image content
- Letter content in your image should be in the properly readable size.
- The color chosen for background and letters should be contrasting and not straining for the audience
- Too much letter content should be avoided. You are creating an image file to express your ideas using images and the least words.
Video content
- The length of your video is most important
- Video length differs with different social media. Some require small 30s videos and in some cases, it can be even hours. Your followers or customers should not feel bored seeing your video content. To express ideas within the smallest time period is the latest trend. And in this fast-moving world, with busy customers, this would be the way forward too.
Paid Promotion
Paid promotions are important for any marketing campaign. Yes, there are no-cost marketing methods too. But the result of those campaigns may not always be a potential customer base. So these are to be usually employed for branding campaigns.
Use paid targeting methods specific to your keywords or product to get visibility to your target audiences using different platforms.
The biggest thing to keep in mind is to not invest all your money into a single media, and do not invest all your money in different media. Start by slow investments, make a proper analysis and reinvest after making changes to your campaign if you need to make any.
Do Not forget Call to Action
The primary objective of all Marketing strategies is all employed to create customers. It is the same for content marketing too. Make sure you have a ‘CALL TO ACTION” statement in every content you create. Be it video, audio or image a catchy prompting ‘Call to action’ is a must thing to include.
That’s it about content marketing? No!
Digital marketing is a continuously evolving and changing field. Developing unique ideas and implementing them is always a shot at success. The above mentioned are just some basic things you have to follow when doing any campaign. Explore all other different tools available in the market. Study, keep up with the changing world, evolve to a great business or a great digital marketer following those.
