One among the very exciting features of digital marketing is how it levels the platform for smaller businesses and solopreneurs. For small companies, marketing as a notion is all over the globe and deeply relies on what kind of business you function. Small business marketing has transformed over time and remains to change the commercial landscape in methods which are unpredictable.
Besides the platform, apps are now phenomenal in all kinds of marketing efforts. That’s fortunate, because apps are generally free or cheap, and the only investment you have to make is the time to utilise them to their benefits. Apps can offer rich, detailed ideas, insights on trends, customer responses to products or services, and peer-to-peer exchanges of best practices.
Besides the platform, apps are now phenomenal in all kinds of marketing efforts. That’s fortunate, because apps are generally free or cheap, and the only investment you have to make is the time to utilise them to their benefits. Apps can offer rich, detailed ideas, insights on trends, customer responses to products or services, and peer-to-peer exchanges of best practices.
01Hootsuite
You may be aware that social media will likely be an integral part of your overall digital marketing efforts. The issue for marketers is that this often consists of, and involves managing, many different social media platforms which becomes complicated, time-consuming and inefficient.
Hootsuite being an amazing tool that allows you to handle all of your social channels from one central platform. From this you can write and schedule posts ahead of time, and publish simultaneously across all your social channels like Twitter, Facebook, LinkedIn, Instagram, etc. And communicate with your audience by responding to likes comments directly from Hootsuite itself.
This probably makes Hootsuite the most crucial social media marketing tool in the world, and the best of all it’s free.
02Buffer
Buffer is a social media tool that enables you to schedule posts directly to Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
You can make use of this marketing app to add content you find online to your social media schedule by using Buffer’s browser extension.
The free plan Buffer enables consumers to handle up to three social accounts, and schedule up to 10 posts at a time for each. Payment plans begin from $15 per month to manage additional social accounts or schedule more posts. Buffer is available on iOS and Android.
03Facebook Pages Manager
Facebook being the king of social media is a huge pillar of content. Anyhow, with Facebook Marketplace, Facebook Groups, Facebook Watch, and the regular news feed all taking up space, it’s almost impossible to determine how to keep on top of your Facebook business page.
The Facebook Business Suite app enables you to simplify many activities that are part of controlling a Facebook page. These can consist of commenting, posting and liking, and also responding to private messages. You can manage page management controls through this Facebook app, change details, images, and even track statistics. This is the best of all the app and is completely free to use.
04Canva
Graphics is often the name of the game with web marketing and a great illustration, prototype, or infographic can develop a massive amount of interest in your company. Canva drives creation of any type of visual graphic art you need, all on your phone, while the app allows you to post your images to social media platforms. It figures out a logo maker, full editor, Instagram story maker, video maker, poster maker, video editor, book creator and mood board creator. Crank out everything from social media cover images to logos and banners for Facebook, Pinterest, and Twitter.
05Trello
This is one among the other popular project management apps for teams or individuals.
It makes use of a system of cards that symbolises different tasks. Trello’s mobile app is important for anyone using this service, as it enables users to add, edit, rearrange, and track tasks on the go.
06Google analytics
This free tool of Google is used by small businesses and large corporations alike. It offers you with a mountain of metric data on your website traffic, enabling you to see stats from a variety of different areas of your site’s usage and performance data. For instance, you can view accurate data like the locale of users, the channel through which they came to your site and the length of their sessions.
It says which pages on your site gain the most views and which links have had the most clicks, in addition to far more detailed and refined information about the traffic your site receives.
This data can beneficially be extracted into a number of different spreadsheets, graphs, and charts which can be then used to make important improvements and adaptations to the way you handle your business online.
All these marketing apps will support you to function your business directly from your phone while travelling or outside the office in 2022. You can develop, track, audit, and stay connected with your customers while on your run.
