Technical SEO is one among the most basic aspects of SEO. You may have the most improbable piece of content for a favoured topic in your niche, but if your site has unsolved technical SEO problems, you’ll strive to rank high in search engine result pages (SERPs).
As a result, it’s really significant that you spend some time optimising the technical SEO of your website.
TIPS TO LEVERAGE YOUR TECHNICAL SEO
Ensure Your Website is Mobile-Friendly
Let’s begin with the most fundamental technical SEO tip. One of the important Google algorithm updates in 2015 was to give further- preference to mobile-friendly, responsive websites. It was termed as “Mobilegeddon,” many top websites were penalised for not using a more mobile-friendly web template.
But in the present day, having a mobile-friendly website is more important than ever.
Optimise Internal Links
An internal link is a hyperlink which points to the other page on the same website. Internal links might not have the same influence on search rankings as external links, they still have an important role in supporting search engines, understanding the information hierarchy for your website and establishing an SEO-friendly site architecture.
So what’s the simplest method to optimise your site’s internal links? It is recommended to use descriptive keywords in anchor text that provide a sense of the keywords the source page is trying to target.
Building Quality Links
If a marketer is aiming to focus on a successful long-term SEO strategy, building quality links cannot be avoided.
Google declared that building quality links are one of their top 3 ranking signals in 2016.
It is better to select quality over quantity when building links to your content. Try following these steps for building high quality links to your product and category pages to enhance your search engine rankings:
- 1. Get backlinks from appropriate and authoritative web pages
- 2. Encourage your content regularly on social media
- 3. Choose for influencer marketing and guest blogging
- 4. Leverage social media platforms
- 5. Through online forums reach out to your target audience
- 6. Engage your target audience by providing them valuable content
Leverage Browser Caching
Browsers used by users can store many details from your site such as JavaScripts, stylesheets, and images.
Hence, web browsers don’t have to completely reload your site’s pages whenever searchers return to your website. This guarantees that you have an even faster reload.
You can set up the properties of your site’s cache behaviour to leverage browser caching. You can get that by using headers (Meta tags) to control the details browsers can cache and the maximum time to store the details.
To be clearer, you can set the expiry period of the data cached by browsers. Fixing a longer expiry period means an extended time of super-fast load-up speed whenever people revisit your site.
Running critical technical SEO audit
Google has a constant temper mentality as it tampers with its algorithm every now and then. Even so, you cannot use it as an excuse for treating your website with carelessness. There is a constant requirement for websites to adapt with the latest quality guidelines ruled out by google. It is recommended that you execute a technical SEO audit on your website at least once in every week. Turn this method into a frequent activity and your website will benefit from better rankings on search engine results page. Utilise well known online tools to test your site performance against that of your competitor.
Try to Upload videos
It is for sure that competitors are likely taking advantage of video marketing. In your SEO strategy, if you haven’t leveraged video content, then you are missing something huge. As per Cisco by 2022, video content will account for 82% of all internet traffic with the growing demand for video. You’ll have to work harder to keep up.
These points may convince you to begin creating video content:
- It is known that through videos, 72 percent of consumers prefer to get information about products and services
- 96 percent of users watch an explainer video to learn more about a given product
- 84 percent of audience say that videos are the “convincing factor” in their purchases
There’s a good chance that users will remain on your page for a longer time when you have video content. When your website’s “dwell time” (the amount of time it takes for a user to look at your website, and then go back to the SERP) is long, it will signal Google to rocket your ranking.
Does SEO take a lot of work? Yes, but it isn’t as difficult as most marketers make it out to be. So, keep these SEO tips in mind and put them to work. By using these tips, you’ll see an increase in your SEO campaign.
Technical SEO is one among the most basic aspects of SEO. You may have the most improbable piece of content for a favoured topic in your niche, but if your site has unsolved technical SEO problems, you’ll strive to rank high in search engine result pages (SERPs).
As a result, it’s really significant that you spend some time optimising the technical SEO of your website.
TIPS TO LEVERAGE YOUR TECHNICAL SEO
Ensure Your Website is Mobile-Friendly
Let’s begin with the most fundamental technical SEO tip. One of the important Google algorithm updates in 2015 was to give further- preference to mobile-friendly, responsive websites. It was termed as “Mobilegeddon,” many top websites were penalised for not using a more mobile-friendly web template.
But in the present day, having a mobile-friendly website is more important than ever.
Optimise Internal Links
An internal link is a hyperlink which points to the other page on the same website. Internal links might not have the same influence on search rankings as external links, they still have an important role in supporting search engines, understanding the information hierarchy for your website and establishing an SEO-friendly site architecture.
So what’s the simplest method to optimise your site’s internal links? It is recommended to use descriptive keywords in anchor text that provide a sense of the keywords the source page is trying to target.
Building Quality Links
If a marketer is aiming to focus on a successful long-term SEO strategy, building quality links cannot be avoided.
Google declared that building quality links are one of their top 3 ranking signals in 2016.
It is better to select quality over quantity when building links to your content. Try following these steps for building high quality links to your product and category pages to enhance your search engine rankings:
- Get backlinks from appropriate and authoritative web pages
- Encourage your content regularly on social media
- Choose for influencer marketing and guest blogging
- Leverage social media platforms
- Through online forums reach out to your target audience
- Engage your target audience by providing them valuable content
Leverage Browser Caching
Browsers used by users can store many details from your site such as JavaScripts, stylesheets, and images.
Hence, web browsers don’t have to completely reload your site’s pages whenever searchers return to your website. This guarantees that you have an even faster reload.
You can set up the properties of your site’s cache behaviour to leverage browser caching. You can get that by using headers (Meta tags) to control the details browsers can cache and the maximum time to store the details.
To be clearer, you can set the expiry period of the data cached by browsers. Fixing a longer expiry period means an extended time of super-fast load-up speed whenever people revisit your site.
Running critical technical SEO audit
Google has a constant temper mentality as it tampers with its algorithm every now and then. Even so, you cannot use it as an excuse for treating your website with carelessness. There is a constant requirement for websites to adapt with the latest quality guidelines ruled out by google. It is recommended that you execute a technical SEO audit on your website at least once in every week. Turn this method into a frequent activity and your website will benefit from better rankings on search engine results page. Utilise well known online tools to test your site performance against that of your competitor.
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Try to Upload videos
It is for sure that competitors are likely taking advantage of video marketing. In your SEO strategy, if you haven’t leveraged video content, then you are missing something huge. As per Cisco by 2022, video content will account for 82% of all internet traffic with the growing demand for video. You’ll have to work harder to keep up.
These points may convince you to begin creating video content:
- It is known that through videos, 72 percent of consumers prefer to get information about products and services
- 96 percent of users watch an explainer video to learn more about a given product
- 84 percent of audience say that videos are the “convincing factor” in their purchases
There’s a good chance that users will remain on your page for a longer time when you have video content. When your website’s “dwell time” (the amount of time it takes for a user to look at your website, and then go back to the SERP) is long, it will signal Google to rocket your ranking.
Does SEO take a lot of work? Yes, but it isn’t as difficult as most marketers make it out to be. So, keep these SEO tips in mind and put them to work. By using these tips, you’ll see an increase in your SEO campaign.
