Founded in 2003, LinkedIn is a social network designed for the business community. Different from other social networks in which you might personally become friends with anyone, LinkedIn is about building relationships. So, it is the leading and resourceful business tool for connecting and maintaining relationships.
It’s a really important thing to use if you are a creative professional, an entrepreneur or working for a Startup. An important thing about LinkedIn is that people are there to do business. People are there with the mindset of doing business, networking, making connections and learning about business. LinkedIn can be used for 4 main things:
- 1
Attraction: it’s used for attraction that is drawing people to you. It is very different from promotions which are about pushing messages out. Attraction is about drawing people to you.
- 2
Connection: This means broadening your network of contacts. Broadening the networks of prospective business partners, prospective clients or many others.
- 3
Influence: influencers demonstrating what you have to offer and what your knowledge is, how you are an expert in what you do.
- 4
Engagement: engagement is about starting real conversations with people, i.e., building relationships because building relationships are were business happens.
Tips to Build Your Personal Brand on LinkedIn
Optimise Your Profile for Search
The words you choose matter immensely as LinkedIn is just as much of a search engine as it is a social media platform.
Focus on what keywords you want to be found for when potential clients or employers search LinkedIn. Decide those keywords and utilise them in your headline, job title, summary, and job descriptions.
Selecting the right words makes the difference between your profiles being found or being invisible.
Approach LinkedIn Like a Living Resume
The LinkedIn profile for your brand is not something you can create and forget. Streamline your profile whenever you develop a career move, publish a new article, speak at a conference, and take a new course, etc. Think of LinkedIn as your living resume.
Make a powerful LinkedIn business page.
If you are focusing on having a striking business page, then you should also focus on having unique content. Shortly describe what your company has to provide, its services and offerings. The content in the company description should vary from company website.
Develop Meaningful Connections on LinkedIn
When your profile is impeccably optimised, you’ll be set to expand your network and develop your strategic brand connections on LinkedIn. This makes your network fresh and active, and improves your global connections. LinkedIn gives you even more information about people you know, have met, or are about to meet.
People usually think highly of those who keep good company, so creating your LinkedIn network all together develops your brand. To make this work, connect on LinkedIn with trusted former colleagues, friends, classmates, industry leaders, vendors, and other professionals. And don’t hesitate to ask your contacts for introductions to people in their networks.
Create useful posts
For companies to share their content, this platform is becoming a great source. Question yourself: what do you want to post? The list of content topics does not have any limits, so you’ll have to aim your content strategy on what the audience is talking about.
By developing useful posts, you can attain keyword rankings for your target keywords. So make use of booming and useful topics and with a more searchable title. For target keywords, Linkback your company URL. Also, you are creating your brands’ voice through the post.
On a regular basis, posting articles or company updates will assist to grow your audience and keep your followers. LinkedIn suggests at least once per weekday.
Just, share news, updates, blog posts, answers to your company using a LinkedIn page that can drive traffic and lead to your website.
Customise Your Feed by Following Those Who Matter Most
Even though millennial leaders differ from age and experience, they have one thing in common which is a desire to learn. you can invest in yourself and your lifelong education via LinkedIn. Develop a feed that keeps you in the know. All you have to do is to follow the people and topics that matter most to you and unfollow those that don’t.
Keep Your Content Positive and Helpful
LinkedIn being your professional calling card, don’t share/ comment/publish anything that you wouldn’t say to an employer or client.
Maintain your posts and comments thoughtful, positive and motivating, and always treat LinkedIn like a professional workspace, instead of a personal social media profile.
