Traffic to your website can be considered to be directly proportional to the number of customers you generate. ‘More customers’ is always the primary target of every business. Adding to this, more traffic to your website means more visibility and more the brand value you create. How do you attract more traffic to your website? There are many numbers of both paid and free methods to do that. To list all those is an absolutely impossible task. So in this article, we list the methods followed by us at Triggersale which helped us increase our traffic to a great extend.
Optimize your website
The first and foremost thing to do to create a regular quality traffic to your website is to build a good website. Your website should be fast enough and user-friendly to your potential customers. Optimize your website to meet different website ranking categories.
Google business listing
A fully complete google business listing profile helps to build credibility to your website and business. With the changes being made to Google, you may even get auto direct traffic to your website from searches. Provided you have a complete google business listing profile.
SEO
Implementing proper SEO techniques using analytics write from website creation, following keywords in contents all play an important role in traffic. Implementing a proper SEO strategy requires huge studies, so if you think you don’t have time for that. Hiring a professional.
Use search traffic potential keywords
Keywords are essential for any website to generate traffic. Keywords should be chosen keeping different things in mind. It is difficult to get a good ranking for a short keyword for a newly started website. There are methods to check the potential of a keyword and also the length of keywords can be increased to two or three words to get better ranking.
Create exciting headlines and captions
Headlines and captions are your contents entry doors. Your headlines or captions should be catchy to make your customers open the content. Whether it be an email marketing or website content. Headlines should not reveal everything about the content. But at the same time make them want to know more.
Paid advertisement in different media
Whether it be a search engine or a social media platform, paid advertisements play a role in creating visibility to your website. This is so important in the initial phase of your website or business. It is one of the best ways to get brand recognition. How, where and why you spend money is an important factor.
Email marketing
Email marketing is still the king of marketing in creating quality traffic to your website. If someone has subscribed to your emails, they in some way believe you have a solution to some of their problems. Create a catchy exciting subject for your mail, and don’t over poke them using emails and irritate the customer is the primary takeaway here.
Social media promotion
Social media is where most of your customers are. Ignoring them will not be a good thing for you. Create a good social media profile after doing a good market study about your customers. Stay live in the media by stories, updates, commenting in posts, using paid promotion techniques, etc.
Commenting in Blogpost and Quora
Commenting in a blog post or Quora questions relating to the content of your website can be a good source of traffic. People following those blogs or answers are definitely in need of your service.
Guest blogging
Blogs inside your website are used to keep your website alive and also to attract customers to your website. There will be many industry influencers who create content on a similar topic and also even customers with different ideas. Providing a platform for those website visitors to write in your blog is a great way to create traffic and engagement. Also, influencers can be made to write a blog on your website and interview them published which can make that influencer share your content. All those are different ways in which guests can be used to create traffic.
Focus more on quality traffic than any traffic
Traffic is important for your website. But does infinite number of fake traffic help your cause? It doesn’t. Also, it can lead to search engines negative ranking your website for such wrong approaches.
Focus on analytics
You may be implementing different tactics to improve traffic on your website. Keeping an eye on analytics helps you to understand whether your strategies are working. This can also help you in pointing out where you are missing out, and what all changes you have to make to your campaign.
Physical presence
Digital marketing is not something that happens on the internet alone. There are different things you can do outside of this space to generate customers and traffic.
Hosting seminars, attending conferences, generating contacts of people or influencers are all things you can do outside internet space to increase traffic to your website. Think of such physical activities which can pull or attract people.
