How will it be if someone does a Google search regarding an issue that your business can solve but your website isn’t even clear to them? This is exactly the reason why SEO must matter to you. You probably might miss out on your potential customers if your site isn’t ranking.
Why is an SEO-friendly website important?
Companies can expand their reach by investing in SEO among relevant target audiences and be found at the most important part of the customer’s journey – namely, the purchase. Further, joined with content marketing and blogging, SEO also enables you to develop and grow your brand by creating top-of-funnel content for users who are still in the first stages of the buying cycle.
Let’s discuss in detail the reasons why your website should be SEO friendly:
Helps to Generate Organic Traffic
While you work on your website content considering the strategies used by the competitors, you can get a higher ranking, which improves the chances of selling. High ranking is an amazing source of organic traffic to your website (organic traffic is the traffic that comes from search engines).
How to increase organic traffic?
A few ways in which businesses can generate more organic traffic are:
- By making insightful, persona-optimised content that depends on their market niche
- By utilising long-tail keywords (the keywords that are more specific to the service or product by the business)
- By developing quality content and being consistent at it
Increases Your Reputation
While taking a look at one of the statistics of 2020, it might not come as a surprise that 89% of consumers read reviews before purchasing products (as quoted by a leading online review platform Trustpilot). With a lot of people checking for reviews before purchasing from a business, your website must create an excellent impression on its visitors. An SEO-friendly website will surely help you gain this.
A significant characteristic of such a website is that it has a visually pleasant interface along with easy navigation that supports visitors finding the information they need. The website is customised keeping in mind the needs of your target audience. The goal is to keep the visitors engaged and help them become return users. When people have better experience on your website, it only works to improve your reputation in the market.
Helps to boost Engagement
It is always known that the aim of digital marketing is to create interaction with your customers. This engagement prompts brand exposure or an increase in sales. Hence, it is important to devise an SEO strategy that supports you to reach more people, make them stay longer on your website, and urge them to share your content. Keep in mind, your rankings will enhance with more engagement and you will get the chance to move towards your wished results.
It increases your credibility and authority
The Internet has extremely transformed what the sales process looks like for many businesses.
It is because today, consumers have access to a wealth of helpful resources that can support them to learn about their choices before they speak with a sales representative.
With SEO optimization, you will be able to be a part of that learning process.
If you combine your SEO efforts with content marketing that’s especially true. When you develop informative, valuable content, you have the chance to build trust and credibility with potential customers early in the research phase.
- It’s simple to measure
- One of the biggest benefits of SEO is that you can measure virtually every aspect of your results.
- Other than traditional methods, which often depend on looking for correlations between ad campaigns and sales, it’s easy to see the return you’re getting from your SEO investment.
- You can utilise tools like Google Analytics to monitor your traffic, referral sources, conversions, and any other metric that concerns your business.
- Like this, you can precisely evaluate what’s working and what isn’t and be confident that you’re allocating your marketing budget to the ideas that have the biggest impact on your most significant goals.
