The global pandemic has accelerated a lot of change over the years, digital transformation has become a reality for enterprises of all kinds in the past year.
Your marketing plan might been based on out-of-date emerging developments, while brand-new issues have arisen to consume attention and time. As a result the need for a Digital marketing company has risen and we have always been the best digital marketing agency in Kerala ever since.
Now that we’ve turned the page to 2022 which is underway, where should you focus your SEM resources, talent, and time?
What SEM trends do you need to keep on your radar to future-proof your strategy?
The needs and habits of today’s consumers have extremely transformed. More and more new technologies have been introduced this year in an effort to link companies and creators with their intended customer base.
Here are some of the SEM trends to be known in 2022
First-party and zero-party data
The most familiar terms you have probably heard already are first-party and third-party data, isn’t it?
Generally, a third-party data is any data that is obtained and aggregated by expert companies and then sold to other businesses, often to help them enhance their advertising campaigns.
This data includes information from various sources and it’s basically aggregated and clustered depending on common behaviours and characteristics of every group.
A lot of companies like Facebook and Google have been tracking people and gathering thousands of tiny pieces of information depending on your online (and sometimes even offline) behaviour to develop their third-party data, therefore helping advertisers to increase their marketing campaigns’ results.
Meanwhile, first-party data is any data that you have and gather directly from your customers, with their permission. It can be gathered from website and app tracking, email campaigns, social media channels, customer surveys, customer service, loyalty programs, for example.
What about zero-party data, this isn’t something new.
Having the e-privacy laws in place, third-party, second-party and also first-party data are gradually being deprecated and that’s where zero-party walks in.
New channels and overlooked channels
At times advertisers and even professionals depend a lot on Google and Facebook ads, naturally, as they are the huge platforms available.
Tiktok is very familiar these days but many advertisers still haven’t tried it yet. Yes, sometimes it may not fit your audience, but at times it’s just a matter of trying it out and starting running your first ads to see the results.
Other platforms like Amazon and marketplaces similar to that provide paid traffic solutions which could be a great partner to generate sales and awareness for your business.
Geofencing
What is Geofencing? Geofencing is a service which is location-based that uses GPS, RFID, Wi-Fi, or cellular data to begin a pre-programmed action when a mobile device or RFID tag enters or leaves a virtual boundary around a real-world area, called a geofence.
A geofence can be set to send SMS messages, push notifications or alerts, track vehicle fleets, send targeted ads on social media, disable certain technology, or provide location-based marketing data.
The usage of geofencing, which has been predicted to reach $2.4 billion by 2023, is not surprising, but it expects an increase in its use in line with the increase of mobile use. Retailers feel that health and beauty shops, restaurants and bars, entertainment venues, grocery and pet stores are the five major retailer geo-fencing targets, as per Reveal Mobile’s survey.
Digital users will further be converted into brick-and-mortar customers as a result of geo-fencing in marketing campaigns.
Video marketing
There is a lot of importance in SEM. One among them is Video marketing. Mobile-first has been familiar for a while now. Therefore, video streaming on mobile devices like smartphones and tablets has never been easier.
As mentioned above, TikTok and Instagram’s reels gained momentum in the beginning because of this method. You will have complete control over where, when, and how you record your video. Days before when mobile data plans were limited to megabytes of the Internet instead of gigabytes, something similar was significantly more expensive.
And the video is a huge success with viewers. Video marketing will undoubtedly be an important force in digital marketing in 2022. You must surely start using marketing videos in your digital strategy if you haven’t done so before.
It isn’t possible to predict the future. Time is a valuable resource for marketers. Hence, the only other way is to begin acting as to deal with uncertainty. As you develop, your route to success will become more obvious.
These marketing trends may have provided you with a few ideas for creative campaigns that you may execute in the near future.
