Search engine optimization and social media are seen as two different fonts in the era of digital marketing. SEO is one way of making use of the right keyword and the right tags that makes your content discoverable. Social media complements SEO in a deeper and stronger way than we think. Ranking high in search engines can be indirectly impacted by your social media activities. Platforms like Facebook and twitter allow you to improve your rankings by creating direct and indirect links.
What are social buttons?
They’re actually the buttons that we see around the internet that are usually found somewhere below a blog post that enables readers to share articles on different social media platforms. They can help with earning more exposure and hence also gaining more traffic to your website.
The most famous social share buttons are those for Facebook, Twitter, Google+, email and ShareThis. These buttons can play a crucial role in the promotion of content you add to your site. The addition of social share buttons basically enables the visitors to your site to do a lot of the website SEO work for you. However, even though there appears to be no drawback to such a strategy, recent research indicates that almost half of the largest 10,000 sites do not show any kind of social sharing link or buttons at all.
Advanced Techniques for developing Natural Links With Social Share Buttons
These are methods to create more link opportunities
1.Set social share buttons at the top and bottom of the content.
Attentive readers share the content only after reading it properly. They usually click share buttons at the bottom. However scanners and skimmers are more spontaneous and may be ready to share content depending on the title, some sentences, and the performance of the writer and/or website. For them, level share buttons are ideal, as they might not have the tolerance or level of interest to scroll down the page to find them.
2.It is better to not place social share buttons on every website page.
Displaying share buttons everywhere reduces their value. People share their company’s contact page or terms of service page on Twitter or Facebook. Even standard website product and service pages are not likely to be shared unless they have many useful details and are written conversationally instead of salesy.
3.Display social share buttons on shareable website pages.
On the other side of the matter, many companies miss their chance by not placing social share buttons on highly shareable standard website pages. Great candidates:
- Job postings: People would love to alert their social communities to job opportunities. These shares might lead to links from different industry blogs and websites.
- Case studies: People are eager to share examples of great work and success stories. Taking advantage of storytelling style and delivering enough information make case studies attractive for industry bloggers to mention in posts about your products and services.
- Research findings, technical details: beyond the same lines, industry publishers are always on the hunt for facts to assist their editorial and informational blog posts. Try to make it easy for people in the industry to share your research data.
4.Display the correct share buttons.
LinkedIn, Twitter and Facebook, the great ones should always be placed. Having amazing photography or imagery in your content? Make sure to add a Pinterest share button. A Google Plus share button still has importance if SEO is in your mix. Other resources worth considering will depend on your niche like Buffer, Reddit and Evernote.
How Does Social Media Buttons Affect SEO?
Google has already stated that social media is not a direct ranking factor. But social signals can indirectly impact your SEO efforts. To put it other way, social media may not be an official ranking factor for Google, but it can aid to increase the ranking factors that Google surely considers.
All of these social sharing buttons can increase your content visibility and support you to earn high-quality backlinks over many social media platforms, mainly if your content lands on the right people who will most likely visit your website and link to your content from their own site, this is how social media can affect your SEO.
Conclusion
The secret to utilising social sharing buttons in a good manner is to choose the right one for your content. It is important to know which social networks your readers want to share content on, and which social network users are most likely to click through to your content. Once you have the answers for the social networks in mind, add their social sharing buttons to your content.
