Domain Authority (DA) is a search engine ranking score that was developed by a software company Moz to predict how likely a website is to appear in the search results. It’s essentially ranking how powerful the website is. Domain Authority goes on a scale from 0 to 100 meaning that a website with a DA 10 has less authority than a website of DA 100.
01Try creating a killer content that’s link worthy
This is one way to increase your domain authority by creating killer content that’s link-worthy. Why should you create amazing content?
Well, they’ll start to share it with others if people find your posts helpful. This enhances your chances of getting backlinks from high-authority websites, like education institutes or governmental bodies.
And with links from various sites, you’ll also increase your root domains. All of which will contribute towards getting a high DA.
Now, you can develop multiple content types such as lengthy guides, articles, videos, infographics, slides, podcasts and more.
Looking at the most popular pages on your site is a great place to start. This way you can develop similar topics and content types.
02Guest posting
You will have to have the ability to write good content that people will want to read. If you can’t do that then simply hire somebody who can. Hire a copywriter to write the content you need. After you have the article you will have to then reach out to websites and ask them if you can guest post on their website. Heep in mind that you should be pulling the stats on the website in which you’re submitting to. You have to see their Domain Authority. That is the website must have more ranking than you. If it’s lower don’t submit or network.
03Keeping your website fresh and clean
Your website has to be updated regularly. The recipe for a high domain authority is you have to have some keywords that are ranking. The higher the competition for those keywords the better off. There may be fluctuations between rankings for keywords.
Google looks at your website regularly and takes note. There are so many hungry entrepreneurs out there with websites that are updating it every day frantically to make sure they are staying on the ball. If you want to get a decently high Domain Authority you have to put in some work. Roll up your sleeves and work hard to put in some new content.
04Audit your site and remove bad links
While inbound links are important for your website’s DA and rankings, having bad links can cause more harm than good. Your website’s domain authority will be decreased when links are taken from a spammy website. It can even lead to a penalty from Google in some cases.
To stop that from happening, you should audit your site for harmful links and remove them as quickly as possible. You can use various SEO tools to find these toxic links by going through a whole link profile of your website.
If you’re not able to remove those links, you can use Google Search Console to ignore or disavow those links. As a consequence, Google’s crawler won’t take into account any strange or spammy backlinks when indexing.
05Enhance your internal links
One of the other ways to improve your site’s user experience is by aiming at your internal link structure. When links direct to other informative web pages on your site, you can keep your visitors occupied and reduce the bounce rate.
These links also make it simple for search engine bots to crawl your website, which aids in indexing your pages.
Another advantage of having a proper internal link structure is that it passes link juice from one page to another.
Link juice is an SEO term that relates the value of a page passed to other webpages. It gives a vote of confidence to the search engine, as many links pointing towards a page show that it’s trustworthy. All of this adds up to increasing domain authority.
To enhance your internal linking strategy, you can utilise a plugin like All in One SEO.
To conclude it, don’t be too impatient about your domain authority score. Consider it as a number that shows how strong your domain is, compared to other domains that exist in the Moz database.
Having a low DA score does not mean that your website will not perform well on Google.
Having a high DA score means that you are on the right path. So take it in a positive way and work hard to increase it with these steps.
