The development and success of a business depend heavily upon whether the customers can recognize a brand apart from its competitors. This is where the importance of branding companies walks in.
Becoming on top of customers’ minds is very difficult, especially in this age of online shopping. It is simple for customers to find or identify your brand’s product when they are shopping in-store. But, in online shopping customers search for products from specific brands they remember.
What is Brand Awareness?
Brand awareness is the degree of customer acceptance of a brand or a product by its name. Companies having a high degree of brand awareness enjoy high customer trust, more credibility, increased customer loyalty, lower price sensitivity, and many more.
As a result, most brands struggle to have a high brand awareness, and employ various brand awareness strategies to earn it.
Why is Brand Awareness important?
Brand awareness is crucial in determining how customers make their choices.
Having great brand awareness is people having a deeper familiarity with your brand, with your products, your services, your brand design, your brand’s goal, its history or mission. Having excellent brand awareness can teach you things like the efficiency of your brand design, the effectiveness of your marketing or how people are receiving you.
So the strategies you can follow to increase your brand awareness are:
1.Give your Brand a Personality
You must have a strong brand to achieve high brand awareness. Strong brands are always memorable and have a personality and voice of their own. It is crucial to give your brand a personality that is true to your brand and will reflect with your target audience. This voice can be witty, funny, emotional, smart, happy, sentimental, or anything else you think will be consistent with your brand.
2.Brand partnership
To increase brand awareness you can partner with other brands. Red Bull and Go pro, Apple and Master card, Pottery Barn and William Sonoma, Spotify and Starbucks, these are all examples of brand partnerships. When you are starting out it is very beneficial to establish partnership with other brands because what you are doing is showing up that brand and giving them some value. You are bringing your audience to their audience and you are leveraging their audience to build your audience. Make sure that you are engaging with brands that have similar purposes and similar values. So you can co-publish blog posts, articles, video interviews, podcast interviews. You can also share as well as show up in the same place and give value to their audience.
By developing those partnerships, it can really build your brand and brand awareness much faster.
3.Attract attention
Attract attention intentionally. It is one of the best ways to increase brand awareness. You can create some type of event, plan a launch. Even if the actual launch doesn’t go as well as you decided, the residual effect of a launch is very real. So the attention is going to create incredible awareness and as a result of your clarity it is going to create more sales.
4.Use a communication strategy
Most brands are built today through visuals, a logo and a website and away they go. Very few brands are built with strategy and even fewer are built with a communications strategy. But you need to understand who your audience is, what journey they are going through? What tribulations and challenges do they have? And then you need to break down the key messages that you want your audience to understand about your brand before you go out and start communicating. Once you have that, then you can go out and create your Facebook ads, your website copy, brochures or whatever piece of communication that you might put out there in the marketplace. But before you do that you really need to understand that audience and what you want them to know about your brand
5.Work with influencers
Another good way to increase your brand awareness is by working with influencers in your niche, which is pretty common these days. Working with influencers can be a really effective way to increase awareness and get people to notice your brand. However, you definitely want to make sure that you’re not working with fake influencers who won’t be able to generate authentic interest for you, since they don’t take the time to interact and engage with their followers.
Wrapping up
Brand awareness is an effective idea that can have a huge impact on your consumer perception, marketing efforts and revenue.
Follow these strategies for launching and developing awareness for your brand, and you’ll find yourself with a loyal audience that accepts your brand among competitors, opts your products always, and recommends to their friends and family.
