Reaching to potential online visitors is one of the ways websites are useful for businesses. This is why most marketers try to get high-quality traffic before and after launching a website. Website traffic is a key indicator and a driving force for business growth. Traffic to your website helps to improve your ranking, which generates more and more traffic, but you need to make sure that the increase in traffic is associated with an increase in engagement.
If your traffic is increasing but your conversion rate is decreasing, you are not bringing in the right traffic. So the way of traffic should also be considered. There are many ways to increase website traffic in 2020. Here we list our collection below.
Get Listed in Online Directories
Online directories are valuable for SEO, they pretty much help websites to get top rankings on the search engines. Online directories are great places to look for backlinks which help in your link building activities. Registering in such web directories is a very effective off-page SEO strategy. This directory plays an important role in online marketing. directories help your websites to get better traffic depending on the topic or area of the website. High ranking web directories will improve your chances of getting good traffic. So, the best web directories your website is listed on, the higher your SEO. Some web directories are useful for any type of website.
For example “Alive directory” is one of the highest-rated web directories. “spoke” website allows adding any of the business web listings. “B2B Yellow Pages” 16 million businesses are listed here and many more business listing online directories are there.
Build Backlinks
Traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get. Backlinks help websites to increase their search traffic and rankings on search engines. Google looks in particular for your website’s backlinks to show better rankings in google. Backlinks help to link your website to any of your content. Whether that is a blog post, service page, infographic, or any page on your website. And leads to generate backlinks to higher your ranking.
Post to Social Media
When you create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimization. You should also check if your site’s web address, or URL, are visible in your profile’s bio and About sections. Not only this will give you the legitimacy of your profile, but it will also direct your visitors to their next step, to visit your website.
As a marketing strategy Lyfe marketing, a social media marketing company provides many of the social media marketing strategies that welcome new visitors to your website. Just like they focus on SEO with your website, they also optimize your social profiles. Which leads to impress people and increase your website traffic.
There are amazing options for any type of business to grow through social media platforms like Facebook, Twitter, Instagram, etc. Based on the collected data scheduled posts, try and stay active in social media will also attract your audience in these time blocks. We should consider our social profiles too. Ensure that your about pages and biographies are full of relevant keywords and try to fill out every section to make your profile complete. social media is great for brand recognition, it also can give your website a major boost in traffic.
Include Hashtags in Your Posts
Hashtags play a major part in your pursuit of Instagram success. Using the right hashtag can help you to show more, exploring the feeds by your followers or potential customers lead to an increased engagement time in your feeds. If some users didn’t reach your target market directly. I would prefer users to browse through specific hashtags if they are not a business or influencer. Even if some users are not following you, the right hashtag can deliver your post to a larger and targeted audience. This makes it easier for people to find content that relates to you and your main digit.
There are two types of hashtags as Local Hashtags Examples: #Newyeargoldentea, hashtags which related to a brand or product. We can also find local hashtags by searching for hashtags related to your product or from other local businesses eg: #Livetotrip and product-related hashtags from competitors or influencers within your industry.
Start Email Marketing
Email marketing is an essential part of a marketing strategy for any type of business. It is a powerful and personal way to connect with your target customers. When you send out a regular newsletter or offers through email, you can stay in touch with your customers.
As an example, “Mailvend” an email delivery technology and consultancy, has helped “Live to trip” a startup company of energetic youngsters encouraging customer’s travel needs and preferences by sending regular newsletters to their customers. Through this, they expanded the target audience which leads to getting 40% more traffic to their website.
Email marketing is also ranked as the most effective marketing channel that transcends social media, SEO and affiliate marketing. Email marketing can effectively help to increase website traffic and increase subscriber’s engagement to your branding. The main reason why most marketers send emails to motivate prospects to buy their products or services is that it helps to easily convert them as your customers. Leading to higher engagement and greater traffic.
