As years pass by, there is a drastic change in way people see things, and how they approach things. Graphic design is a field which has gone through the biggest of all these changes. With the availability of technology, Designers now are able to express their ideas more vibrantly and differently using multiple canvas. Graphic designs were all imaginary in old times. Recent years have seen the importance of mixing reality into your creations. Connecting emotionally with your customers plays a huge role in designing nowadays.
To keep up with the digital marketing or graphic design trends, you will have to be constantly updated about what is happening in the industry. So here we look upon 10 graphic design trends for the year 2020 to stay ahead of the curve.
Minimalist design
This is obviously the most common and most noted changes in design in the past few years. To express your ideas in the simplest and easiest for your customers to grab, is a thing you have to concentrate on. This trend is going Nowhere.
Following this pattern allows you a lot more blank spaces too in your design for your word content. If you are following a minimalist graphic approach, it’s always suggested to do the same in your words too.
Duotone Concept
This concept got immense popularity with Spotify changing all its designs to this pattern. Duotone is a concept of using two shades of one to color to make the image or words stand out. This design method helps you to make you content highlighted. It is suggested to go for loud and bright colors if you are following this pattern.
Muted colors
Vivid bold bright colors were the backbone of designing for many years. This trend seems to change a lot in the past few years. Companies are slowly starting to use muted colors in their designs. Muted colors are slightly desaturated colors. Black, white or even complimentary colors can get your work done.
Street Art design
Creating a sense or the memory of the past in people is one of the best ways to grab attention. Street art designs were part of older generations of designing. Even though the design characters used currently are way different, street design is getting back to stage. Adapting street art design can make you stand out in the crowd a lot more than any other design patterns.
Abstract dreamy illustration designs
Dreams are always imaginary, the color, gradient, pattern are all part of a dream. Dreams stand different from reality, and make us want to know more. This technique of Imaginary dreamy designs is now being adopted into graphics. This can share a feeling of something big to happen in a simple canvas.
Geometric sharp designs
Image or graphic designs are used to attract the eyes of your customers or people. What if your design can guide these eyes to the exact place you want to? That’s where geometric sharp designs come into picture. Even though this was an old used technique which gained huge popularity in the 2010s. This design pattern is coming back to the playground now. With designers following a more minimalistic approach. Using sharp geometric figures can help in generating easy for the eyes content.
Fonts
Highlighting the words in your design are the most important for any designs. What else, other than a perfect catchy font to do that. New fonts are introduced to the market everyday and available to everyone to use. Does using a regular font make your designing different? No, it doesn’t.
Unique, fun, hard fonts specifically designed for a product or a company is the latest trend in designing. Infusing some personality, culture or even a movement can be done to your design by unique Fonts.
Authentic photos
Stock photos have been part of designing for a while now. But with the technology at your disposal, is it still safe to play with stock photos?
Authenticity and uniqueness in content creation is the key to success in 2020. One design fits all is not the way to go. People can get to know about every design all around the world, so using a similar design can get you caught red handed.
Photos used for designing can bring uniqueness to your works. With smart camera phones and DSLRs, try to click your own pics.
Hand drawn content
Technology has enabled us to make contents that are crystal sharp designs. But do we really need to follow this Queueing up approach in designing.
Hand drawn contents are the latest trends in designing. Be it fonts, images or graphic content, hand-made flowing or incorrect structure designs are getting huge attention.
Flowing shapes and fonts can bring a natural feeling for your designs.
Animations
With all prominent social media platforms implementing GIF reaction functions shorter, minimal animations are getting huge popularity. Animations which can project your business or company can help you in building brand recognition. Delivery ideas with the least time is always the key to better branding.
