Video marketing is never a new tool. Since the 1940s, it has been around when the first video commercial went on a New York TV station during one of the Yankees games.
Google understood to realise the utter importance of videos in marketing less than a year and bought YouTube for $1.65 billion. Video marketing as we know it today was born at that moment.
No doubt that video marketing is powerful. And a lot of it has to do with accessibility. If your business isn’t using video marketing then you are leaving money on the table. We watch videos on our computers, mobile devices and TV. In fact Go to a Metropolitan Area like New York, Las Vegas, Hong Kong or wherever, and you will likely see videos playing on billboards.
In a 2018 study, it was reported that 85 percent of us internet users watched online video content every month. So having such a high demand for video content how do we use it as marketers for business owners to actually drive revenue?
What is video marketing?
Video marketing is using videos to promote and educate your target audience. It is also used to increase brand awareness and social engagement, enabling you to reach New and huge audiences. Video marketing doesn’t mean you have to create shows or be a personality that people head over Heels for.
Reasons why your business needs video marketing
Video is everywhere
You must have recognised that every social media platform is a video platform. It’s no surprise that the attention is on video. The impact that the pandemic had across the world throughout 2020 has meant that there has been a massive adoption of all sorts of video tools in all sorts of ways of communication online.
People buy from people
The ultimate goal of your video marketing is its increasing conversion and sales. When it’s recognised that in business people buy from people whether it is B2B or b2c e it’s always people buy from people where videos are a powerful way of enabling your people to shine through for the people that are going to buy from you. Let’s not ignore the fact that video is a very powerful form of communication between two people to remove confusion, to break down barriers, 12 people to get the responses that they need in the most effective way that we have in our toolkits today.
Video commands attention
The essence of video is the way that it communicates and engages with the human brain is different from written word, audio and images. This powerful method allows the rational transfer of information along with the human connection that video provides. The other important part to this is that the algorithms love video. Remember, if you want your video to be paid attention to, then you need the algorithms to be playing along nicely as well. The most awesome thing is that even now leading into 2022 algorithms across all of the social platforms are paying increasing attention to videos.
Bring high touch back to high tech
Video is a super powerful way of bringing the high touch back to our Hi Tech world. Years ago it was said that 68% of people don’t want to speak to a sales person until they have made the decision to buy. When we find that people don’t want to talk to a salesperson we also need to recognise that people still want to buy. Video is a strongest way of humanising that sales process that makes people more willing to engage in that sales conversation.
Richest form of content
To invest time in creating, video is one of the richest forms. Simply through the act of creating a valuable piece of video content your brand or business has the ability to repurpose that content into a multitude of other forms of content marketing to expand exponentially. So by investing time into a single piece of high value video content, you will be able to repurpose it into articles, into blogs, into pdfs and downloadable, into audio podcasts, into snippets for social media and many others. The aim here is to lead with value when it comes to your marketing and video is the best way to do that.
How to Make a Video Efficient
- Be Genuine
- Keep It Short
- Converse
- Optimise for SEO
- Focus on the First 10 Seconds
- Use Closed Captions
Video marketing is becoming more and more widespread and affordable. Video adoption increases partly because of development in technology and also because it’s easy to spread across the globe. Creating marketing videos for your business needs creativity and knowledge of human psychology. The blend of these factors makes it possible to make real miracles of advertising at low cost.
