Ever since the time Smartphones have become easily accessible to everyone, the time spent by people on social media platforms is rising. As the time people spend on social media increased, the number of platforms also started increasing. Every year different Social media platforms or different functions of a platform are getting better attention from people. Different platforms are bringing up different functions and methods to keep people engaged in their platforms. So, the trends in Social media is changing day by day. And every year we have a few stand-out performers. If you are someone using social media platforms for marketing purposes, keeping up with these trends is an integral part of your strategies. You will have to design different content according to different media functions. Here we are listing Social media ads trends for 2020, to plan a new social media strategy.
Back to basics
Yes! you read it right. Getting back to basics is one of the most important ads strategy for years to come. As per Lisa Buyer, CEO Buyer group, people expect a constant relationship with the companies than just products or services. So getting back to basics in social media means properly identifying your customer base, their interests and the problems they face and delivering short content that specifically revolves around these.Short strong contents will rule the market When Whatsapp rolled out the ‘Status’ feature to one of its updates, similar to Stories of Instagram and Snapchat, people were too negative about it. But what happened with that feature was the exact opposite. Now Whatsapp status is one of the most used features of this app. With the latest option to directly share status to Facebook and other platforms, Whatsapp status or short video content is becoming one of the most important tools of marketing.With an infinite number of contents on the internet, attention span and way the customers like to view contents have significantly changed. So short addictive and engaging content has become very popular, and people spend hours scrolling through such short stories. Marketing companies also try to engage costumers with such content, and many reports prove that such strategies are providing better
results.
Social media is not just Facebook, Whatsapp or Youtube anymore
Facebook, WhatsApp, and Youtube still hold the major shares when comes to positive indicators of Social media auditing. But, the last few years saw the rise of many other social media platforms like TikTok Reddit and community-based media like Twitch and LinkedIn. Organic reach in TikTok and many such newbies is nothing like seen before. ROI from Popular TikTok ads is huge when compared to the ROI of the initial days of Facebook Ads. The rise of such smaller Social media platforms to stardom and also better advertising use of Twitter, Reddit, etc. has resulted in reducing the cost of advertising due to competition.
Even while social media companies are developing methods to make it difficult for advertising agencies to measure the outcome of influential marketing, Influential marketing is still one of the most used advertising techniques.
Instagram’s proposal to remove the ‘likes’ feature is one such move that may happen in 2020. Anything that happens on Instagram has a pretty good effect on the market. They already tested this in a recent beta version of the App. Even though Instagram mentions other reasons for this move, this move will make it difficult for marketers to measures a direct impact from the number of likes. This might eventually encourage make marketers invest more in Instagram Ads. Social media users are nowadays more cautious that they can easily identify any forced relationships. So a big money spending bigger celebrity Influencer may not be a crucial factor in this year.
Influencers with a smaller number of followers, but more authenticity may benefit more from such collaborations this year. They can make people think that they have actually used the product and then being part of it.
So, looking at whom your target audiences are listening to or following in social media and making use of these smaller influencers will play a key role.
Employees are another category of people who are going to benefit from changes in Influential marketers. Companies are nowadays using employees to be part of advertising and be a voice of different products.
Video content will dominate the market
Videos, whether long like the ones in YouTube, or short ones like in TikTok which is already the most engaging content, will continue to do so this year too. As per many studies, at least 80% of the whole of the Internet is going to be videos by two to three years. If you are not into the field of video content creation, its high time you start doing it. You will have a difficult time competing with others without proper short or long proper engaging video content.
User-generated contents
User-generated content, also called UGC is another field that is in a boom. Even though this method has been used for many years. The number of companies and marketers adopting this technique recently gives the idea of a trend going strong.
The contents people create about your brand plays a key role in building the credibility of the brand as well as visibility. Contents created by peers are always more trustworthy and Influential to costumers.
Brands use different techniques to get more user-generated content from users.
Few techniques used by brands are
- commenting and interacting with users from official handles
- Conducting GiveAways for people posting about the brand
- Giving shoutout or featuring UGCs
- Reposting UGC contents which encourage more people to be part of the campaign
These are some of the factors that are going to play a huge role in shaping Digital Marketing Strategies for 2020. Trends in social media keeps on evolving and changing day by day. Even though sticking to trends can give you real good output, there is always scope for you to come up with a new Trend. Keep on Exploring new possibilities.
