If you are an experienced social media marketer, a marketer seeking to venture into social media marketing, or a business owner seeking to leverage social media, it’s useful to know about the most popular social media sites out there right now. This will enable you to increase your brand reach on social media, communicate with the right people, and gain your social media goals.
Certainly, it is not just about the size of the social media sites. It is whether the social media site is an accurate fit for your business and for you.
Tik Tok, Facebook, Instagram, YouTube, Pinterest collecting emails which social media platform should you be focusing on? Which is the best platform to be growing on? This article will show you exactly which social media platform you should be focusing on in 2022.
It is always better to pick one platform to grow on. Most people never grow social media because they are trying to grow on Tiktok Facebook Instagram collecting emails all at the same time. So at the beginning it is better to focus on one platform.
The most popular social media platforms worldwide in 2022
If we look at Statista’s data, the most popular social media platforms worldwide are:
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1
Facebook 2.9 billion MAUs
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2
YouTube 2.2 billion MAUs
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3
WhatsApp 2 billion MAUs
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4
Instagram 2 billion MAUs
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5
Facebook Messenger 1.3 billion MAUs
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6
TikTok 1 billion MAUs
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7
QQ (Chinese instant messaging software) 538.91 million MAUs
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8
Douyin
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9
Telegram 550 million MAUs
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10
Sina Weibo (Chinese microblogging website) 573 million MAUs
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11
Snapchat 538 million MAUs
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12
Kuaishou 519.8 million MAUs
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12
Kuaishou 519.8 million MAUs
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13
Pinterest 444 million MAUs
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14
Reddit 430 million MAUs
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15
Twitter 436 million MAUs
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16
Quora 300 million MAUs
The top five positions in the world are occupied by Facebook, YouTube, WhatsApp, Instagram, and Facebook Messenger. TikTok takes its position right after that, but Snapchat is number 11, Twitter is number 15, and LinkedIn is not at all present in the position.
This might seem surprising, but while 80% of consumers are engaged with brands on social media, not all social media platforms are developed for this use case. Some are completely for instant messaging and some platforms are widely known in other areas of the world, like China
Different kinds of social media platforms
There are two kinds of social media platform
1.Slow burn social media platform
It is a slower social media platform which takes time to see results from. This includes YouTube, Blog post, Pinterest and email list building. These are things that you put a lot of work into and you don’t see your turn off process from right away. Because it takes forever to see results from these platforms.
Pros
- Evergreen They are always working for you. The content is slow burning platforms like YouTube, blog post, writing Pinterest etc, you put the work in and you see the results from it for a really long time, so it is called evergreen content.
- Works for you If you invest some money, that money will start to work for you.
- Best content wins it is when you can make really good content and you will be able to see results from it.
- Not competitive
Cons
- It takes forever to see significant money result from any of those.
- Requires discipline and consistency.
- Rewarded by value: you have to put in value that is the best content wins.
Now let’s jump on to the next kind of social media platform which is
2.Fast results
These are platforms from which we will see results pretty quickly. This includes Facebook (Meta), Facebook groups, Instagram and Tiktok.
Pros
- Make money same day: If you know what you are doing on Facebook or Instagram you can literally make money the same day so it gives a really fast result.
- Popular:There is a lot of attention on these platforms which is a good pros
- Lot of training on these platforms: It is pretty easy e ticket information on how to grow on these platforms.
- Going with the grain: If you are new and you are not making 6 figures yet you need to be focusing on fast growing platforms.
Cons
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Algorithm:You rely on the algorithm to reward you. For example if Instagram doesn’t like your stuff they won’t show it to people.
Gone in 24 hours, Stuck in a rat race, Zero evergreen quality, Everybody is doing it
Now that we know these platforms and about its pros and cons, which social media platform are we supposed to be focusing on? If your intention is to make cash as soon as possible you need to work on fast result platforms. You can make money really quickly on these kinds of social media. It is always better to focus on one fast results platform as a beginner. If you’re tired of creating content and then it’s gone in 24 hours or less maybe you should be on those with the slower burn ones, especially if money is not a concern.
